I chose Embrace because their coverage is based upon the cost of care (versus a set schedule of pre-determined amounts)and because they cover "alternative" care. I obtained my policy as soon as we brought our puppy home, never expecting to make a claim until he was a senior citizen. But at 5 months of age my Afghan puppy injured his knee in a manner that is usually treated with surgery and usually results in permanently diminished ability. I chose instead to treat him with homeopathy, physical therapy, chiropractic and accupuncture. Embrace covered all of these treatments without question or objection once we ironed out the kinks in getting the claims submitted. (I recommend email over fax submissions.) They have always kept me updated regarding the status of my claims and the checks arrive when scheduled. Best of all my now 15 month old boy is happy, healthy, energetic, active(!) and completely sound.