Embrace was recommended to me by a fellow dog-owner. I had not heard of them at the time, but I had previously researched several different pet insurance companies and had always found them too expensive. When I looked at the Embrace website, I liked their reasonable rates and reimbursement policies, so I signed up. I have submitted several claims over the years, which is a very quick and easy process (you fax in a form, and they email you the claim status and a check if you have reached your deductible amount). I feel much more secure knowing that I have insurance for my dog!