The recent launch of three insurers into the US pet insurance market suggests that there may be plenty of room for growth in the industry.
VetCare Health, based in Durham, North Carolina, is headed by Sandy Boucher and underwritten by Lyndon Southern Insurance Company. Sandy was previously associated with the AKC and PetPremium pet insurance companies.
Happi Pets, based in Jeffersonville, Indiana, is the US offering of the UK-based Healthy Pets Insurance Company. Happi Pets is underwritten by AAIC and its policies will be administered by Petfirst Pet Insurance.
Figo Pet Insurance, based in Chicago, is underwritten by Markel Insurance, a large insurer that provides coverage for a variety of niche markets. Figo has received several million dollars in startup funding.