Lemonade | Pet Insurance Review

4.8

out of 5

Number of reviews 818

Lemonade is a new kind of pet insurance company that uses artificial intelligence and behavioral economics to replace brokers and bureaucracy with bots and machine learning.  They aim for zero paperwork and instant everything, and are obsessed with social good, delighting customers, and pets.
1

out of 5

POSTED: | BY: Anna

Very Disappointing Experience — Avoid

I purchased Lemonade Pet Insurance for peace of mind and support in case my cat ever needed urgent care. Unfortunately, when my cat, Mercy, recently developed an upper respiratory infection (URI), my claim was denied. Lemonade classified the condition as pre-existing because Mercy had similar symptoms about 10 months ago. Even though upper respiratory infections in cats are typically acute, not chronic, and can occur multiple times in their lifetime (similar to the flu in humans), Lemonade decided that any recurrence within 12 months is not covered. They denied coverage for this common, treatable condition by labeling it “pre-existing.” Their reasoning? Mercy had a URI more than ten months before the policy start date, and they require a full 12 months without any symptoms to consider a condition “cured.” This interpretation makes routine illnesses practically uninsurable. By their logic, if a cat gets a cold once, they can refuse coverage for any similar illness unless 12 months pass with zero related symptoms. That is simply not realistic for pets — and they know it. When I requested clarification, I received generic policy language instead of genuine review or support. The policy clearly prioritizes the company’s benefit over the animal’s wellbeing and the paying customer. I will not be renewing and do not recommend Lemonade Pet Insurance. Be cautious — their definition of “pre-existing condition” is extremely broad and can easily be used to deny legitimate claims for common, unrelated illnesses. Pets deserve better, and so do responsible pet owners.
1

out of 5

POSTED: | BY: Nell

Do not work with Lemonade

I adopted a rescue dog and immediately took her to the vet. She displayed some itchiness. The vet thought that it was caused by fleas/whatever she was exposed to as a stray. I got pet insurance a few weeks later and was a loyal customer with Lemonade for a year. ONE YEAR LATER, my dog had some stomach issues. She was given medicine and had a stool sample taken. The vet still doesn't know what caused it, but suspects an allergy to food. I sent in my first claim after a year of paying dues to Lemonade. They deny it. They say that since food allergy COULD be a potential diagnosis and since it has the word "allergy" in it, then it is a pre-existing condition, since itchiness from a year earlier COULD also retrospectively be caused by some sort of allergy. Absolutely unacceptable. I feel so powerless.
1

out of 5

POSTED: | BY: Mered

Absurd policy

I decided to go with Lemonade for my dog's pet insurance. I chose a deductible and a percentage of reimbursement. When it came time, the first time, to get reimbursed, I was amazed to find out that I would not be reimbursed for any examination. In other words, I knew I would not be reimbursed for routine wellness exams, like once a year; however, if my dog were sick, or in an accident, of course the first treatment would be the examination. If the examination is not included, then what exactly are we being reimbursed for?? I find this absolutely mind-boggling, almost like as a policy holder I have been completely cheated! Stay clear of this pet insurance!
1

out of 5

POSTED: | BY: Justin

Absolute scam!

It’s an absolute scam!!! We submitted a claim for my dog that was in the animal hospital for 10 days due to Addisons. She wasn’t diagnosed with it before our claim on 7/22 before. My dog went to the vet in January,( 6 months) before because she had gastritis. They saw she was vomiting and elevated pancreatic enzymes and denied our claim due to related symptoms. My dog received a bad batch of dog food, was even tested and came back with issues, totally unrelated to Addisons. I guess my dog can never vomit again at the animal hospital or whatever she has will be denied. Do not get pet insurance through these crooks!!!
1

out of 5

VETERINARIAN: Best Friends Animal Hospital

POSTED: | BY: Lauran

“Insurance That Doesn’t Suck”? Think Again.

“Insurance That Doesn’t Suck”? Think Again. Lemonade proudly markets itself as “Insurance That Actually Helps” and “Insurance That Doesn’t Suck” — but my experience has been exactly the opposite. I purchased pet insurance to protect my dog, Ellie, and instead was met with a series of frustrating, borderline absurd claim denials that make it clear this company is far more committed to avoiding payouts than supporting pet owners. Ellie needed surgery for a fractured tooth — something explicitly stated in their policy as covered if caused by an injury. Yet Lemonade denied the claim, claiming the fracture was due to periodontal disease, with no definitive evidence to back that up. When I challenged this and offered to provide clarification from my vet, I was told the record “didn’t support” coverage — unless I personally tracked down and resubmitted more proof. So much for help. Separately, Ellie’s eye and ear infections were denied as “pre-existing” based on seasonal allergy notes from months before — even though there's no way to prove these new conditions were caused by the same issue. According to Lemonade, any past symptom means nothing remotely similar will ever be covered again. That’s not reasonable — it’s predatory. Lemonade’s entire process feels engineered to deny coverage through technicalities and generalizations. It’s exhausting, disingenuous, and absolutely does not live up to the promises in their branding. I’ve canceled my policy, and I’ll be warning others: If you're looking for pet insurance that actually helps — Lemonade isn’t it.

Monthly Cost

Policies start at $10/Month

Coverage

Accident and Illness coverage, with optional wellness package at reimbursement levels of 70%, 80%, or 90% after the deductible.

Payout Limits

Lemonade Pet Insurance benefits cap off between $5,000 and $100,000, depending on how users set up their policy.

Deductible

$100, $250 or $500 annually.

Age Limits

Pets must be at least 8 weeks old to enroll. Lemonade does not terminate coverage for pets as they age.

Waiting Period

All Lemonade pet policies have a series of waiting periods: -2 days for accidents -14 days for illnesses -6 months for cruciate ligament events There is no waiting period for preventative coverage.

Exclusions

Exclusions follow the market standard, so they don’t cover pre-existing conditions; bilateral conditions, dental illness, microchipping; anal gland expression; spaying and neutering; something that happens because of breeding or pregnancy; prescription food; vitamins; and supplements; experimental treatments, or recurring conditions. They will be expanding some of these coverages soon.
Lemonade is a new kind of pet insurance company (they also have renters, homeowners, and term life insurance in the United States, and home policies in Germany, the Netherlands, and France). They use artificial intelligence and behavioral economics to replace brokers and bureaucracy with bots and machine learning, they aim for zero paperwork and instant everything. They’re also a Certified B Corporation TM, and donate unused premiums to nonprofits (including several pet-centric causes) that users select when they sign up. They’re on the CNBC Disruptor list, and ranked at the top among competitors and in the app store. They’re obsessed with social good, delighting customers, and our pets. They’re currently available in these states. Check Lemonade pet insurance out on Instagram: instagram.com/lemonade_pet

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