Embrace Pet Insurance offers nose-to-tail accident and illness protection and an additional Wellness Rewards program. Its diminishing deductible feature, Healthy Pet Deductible™, is included with every policy as standard.
Learn more about Embrace’s plan options, read thousands of customer reviews and get a quote so you can make an informed choice about your pet insurance provider.
Take others' negative experiences seriously - find another pet insurance provider.
Guys - don't ignore the red flags/warning signs. Embrace Pet Insurance is as close to being a scam as it gets while still remaining legal. Do not fall for the marketing. Choose a different pet insurance provider!
Read the other 1-star reviews - there's a common thread. People pay premiums for years while their pet is healthy, then the moment they need anything from Embrace, they're made to submit copious paperwork, which Embrace's claims agents then go through with a magnifying glass, broadly creating new diagnoses based on small remarks, like "scratched his ear" - oh, all ear infections are now and forevermore pre-existing. "Hind leg looks stiff" - now we will never cover any joint-related issues in any leg. When I talked to my vet about how insane all of this was, he asked me who my pet insurance was, and when I said Embrace, he rolled his eyes and told me to give up and switch, because he's had previous negative experiences trying to appeal denials with Embrace.
You can actually get a sample of the type of treatment you will get by reading their replies to these reviews. Even in their replies to Trustpilot reviews, they use carefully crafted legalese - using many words to justify denied claims that, under normal common sense, should be covered.
I've learned my lesson the hard way, cancelled my policy, and accepted that the premiums I've paid are gone forever. But if I can help you avoid the stress and frustration that comes with realizing that all the money you've put into Embrace for a peace of mind was for naught at precisely the moment you are most worried sick for your pet, then at least the money had some use after all.
Embrace generally is quite easy to negotiate regarding submitting claims on line (or by mail) and the customer service people are almost always polite, respectful and helpful. Tonya was excellent. I've had just one experience (actually twice with the same person) that has been off-putting. Otherwise, always easy and nice to deal with.
If I could give this company 0 stars I would. I enrolled in Embrace Pet Insurance through USAA in April for two cats. I added my dog later so I have been paying nearly $100/month for all 3. What I got in return was a masterclass in how to deny coverage without technically breaking the rules. One of my cats, Boots, was diagnosed with anxiety MONTHS after her policy started. That means it was not pre-existing and should have been covered. I understood I had a $500
deductible and accepted that I'd be paying out of pocket until I met it. However, TODAY 12/19/2025, when I called to ask about lowering my deductible at renewal (expecting a higher premium), I was told that any policy change would cause them to "reassess preexisting conditions" , and suddenly, her anxiety would
be considered pre-existing and excluded entirely. Let that sink in for a second... A condition that developed while insured magically becomes pre-existing if you try to adjust your coverage... This effectively traps you in the original plan and punishes you for having a pet who actually needs ongoing care. If you're buying this insurance hoping it will help with chronic conditions, behavioral meds, or long-term care, don't. It works fine if nothing ever happens. The moment you need it, or try to make your policy actually useful, the loopholes appear. Extremely disappointing, especially given the USAA partnership. I cancelled all policies and would never recommend this company to anyone who actually loves their pets.
Embrace Pet Insurance was reliable during my cats’ early years: I have two beautiful Maine Coon cats. They are littermates, and so-in-love with each other. As Max ages, he now has a couple chronic conditions, and Embrace is sending him out to pasture.
1. Unaffordable costs: Monthly premiums almost doubled from $200+ to $380 last year! Committing to this company for 13+ years (many of which were healthy), meant nothing for our future security.
2. Fuzzy financial behavior!
a) One cat had $200 in health credits for future Vet visits — Embrace quickly DELETED my balance! Why did they do that? ‘Because they decided to stop offering that particular benefit?’ No mention of real financial value WE lost.
b) If I wanted to decrease my coverage last year, which was equally higher, they told me it would be a new policy, so all their health issues would become pre-existing conditions! I could make NO changes to allay costs. I could not take him to another insurance company for that same reason.
All my payments were timely and reliable. Max (and his sister Rose) were fairly healthy for many of those years. Premiums for healthy cats are ideal for any insurance company. Embrace benefited from those low-cost years. Now, everything changes due to their own desired profit margins.
I must take his sister (still healthy, but minus her $200!) off, and find her insurance elsewhere, before she has any pre-existing conditions, like Max.
I placed my trust in a what seemed to be a responsible company, and now my cat has NO insurance. Poor healthcare will emotionally impact his sister’s chances as well -- losing Max early may bring her down.
Before your cat has any illnesses that are labeled a pre-existing condition, you must find an alternate company with likely lower premiums (from what I've learned in my research).
RE: Reply comment (to response below)
1. Information is inconsistent and manipulative. Like other one-star reviews here on Trustpilot (many), the information from assorted Embrace people at various times is quite inconsistent. So paying only 1/2 the amount with slightly lower premium is basically a shell game. ***For example, they suggested that Rose pay $15 monthly just for accident coverage … NO HEALTHCARE, so that SHE can stay with the company, as if I may be breaking ?her heart?
2. Interesting to note, no denial was offered that they in fact took $200 of healthcare balance from my cat Rose’s reserve. We paid for the feature, accrued it while they enjoyed a customer who had no claims. Embr. took it away because they ‘chose not pay!’
The $200 financial balance had monetary VALUE, clearly in print in our older statements. Who are these people?
You have a co-pay of 10%, 20% or 30% after your deductible, depending on your chosen plan.
The pay-out amount is based on your actual vet bill.
Payout Limits
Annual limit of $2000, $5000, $10,000 or $15,000.
Deductible
Annual deductible options from $100 – $1,000.
Age Limits
Pet must be at least 6 weeks old to enroll.
New pets over 14 are eligible for accident-only coverage.
Once enrolled, pets can stay insured regardless of age.
Waiting Period
There is a two-week illness waiting period, which begins on your policies’ effective date. Orthopedic conditions have additional Waiting or exclusion periods that vary by state.
Exclusions
Pre-existing conditions are not covered.
Hereditary and congenital conditions are covered if they have not been diagnosed or suspected before the policy becomes active.
Main plan covers alternative treatments such as chiropractic, acupuncture and homeopathic when provided by a licensed veterinarian.
Optional wellness and prescription drug plans are available for an additional cost.
Embrace Pet Insurance protects over 100,000 pets across the U.S. with nose-to-tail accident and illness protection.
In addition to its pet insurance policy, Embrace offers a Wellness Rewards program to help cover the cost of routine veterinary care, grooming and training. Its Healthy Pet Deductible™, the industry’s first and only diminishing deductible feature, is included with every policy as standard.
For every policy sold, Embrace donates $2 to a pet-related charity, as well as offering additional funding and support to shelters and other charitable organizations.