I have had this coverage for my puppy since I brought her home at 8 weeks old. Overall, I am pleased with this company's service.
Pros: Every contact I have had with customer service has been pleasant, even if the result was not what I wanted. Their employees are friendly and helpful, which is unique, unfortunately. Also, I have received my reimbursement checks in a timely manner.
Cons: This probably is true of most companies, but I generally find that their idea of what procedures should cost, even though it is supposedly based on the average for my region, is incorrect. Out of all the claims I have submitted (and my, we have had many!), only one matched the expected cost (an emergency room visit, of all things).
Overall, I expect an insurance company to be outright sleazy, and I was pleasantly surprised by this company. I will continue to renew my coverage for the inevitable catastrophe.