We have had pet insurance since I first started watching Emergency Vets in 1996. We switched from our previous provider to Embrace for our new lab puppy after learning about it through DockDogs. Also I was becoming increasingly dissatisfied with the payment schedule, requirements, delays, and difficulty getting information from the previous provider. All of our experiences with Embrace have been positive--from offering a discount for up-front payment to prompt communication and reimbursement, common-sense culture, and good ol' Midwestern customer service! Any new pets in our household will be insured with Embrace.