My rescue Aussie began getting itchy a couple months after we first bought an Embrace policy. Soon, she was spending much of her day chewing and licking herself, and often woke us up in the middle of the night with her scratching.
We decided to try homeopathic treatment for her itching, and have been very pleased with the progress so far. The itching has decreased dramatically and she is even more active and happy than when we first brought her home. Embrace covered her certified veterinary homeopath's phone consultations in full.
I am so glad that there is such an enlightened pet insurance company out there - their coverage let me try a treatment with few side effects that has also turned out to be very effective. They also have quick turnaround time on claims, helpful staff, and wonderful communication with their clients. Just a great company.