I got pet insurance just in case. The first year I got my dog, she had several bouts of eye infections. Filling out claim forms was a breeze and payment was quick. If I have any question of any sort, I get prompt response - not just from the claims department, but also from the marketing department.
I also enjoy the quarterly Fetch! magazine that often include articles on alternative/homeopathic care. And of course the tips received via email is always helpful.