My policy in two years has increased by $193.91. The first renewal increase was $74.06 due to a change in underwriting companies which I was not pleased with. I called to ask why my policy is renewing with an increase of $119.85 this year and I was advised it is due to inflation of vet costs in my area. I feel confident that my vet's pricing has not inflated on par w/ this increase. The customer service representative Norma was not polite, having worked in a call center, you do not respond rudely to your customers or back talk them the way Norma did. After stating it was inflation, she then backtracked and came up with a new explanation about a discount no longer being available and in essence, I should be thankful I even received the discount so my policy only increased the $74.06 on the first renewal. I have never had a claim with this company, but at the cost of insurance in this economic recession, I can't afford to insure my animal and throw hundred's of dollars away on peace of mind. There is nothing peaceful about this. In a few years of payment, especially with this type of increase, I will have paid equivalent to what my policy covers for my dog as a maximum payout benefit. I would rather not help Pet Plan's profit margin with customer service like theirs. They are doing a fine job of gouging customers just like health insurers for people. If you want to double your policy premium in 2 years and be spoken to rudely, then this is the company for you!