The free trial is really false advertising. The fine print says no claims will be paid during the first 30 days of sign up. Therefore - not really free is it? Its false advertising. My puppy came with a free trial and when I could not activate it, then I called in and was told that it only activates upon visiting the vet first and then activation within 24 hrs of that visit. So I went to the vet with them, then I registered them online. A week later, one of the puppies had low sugar and diarrhea. Trupanion wont cover the vet emergency as they said I did not activate the certificate within the time period (which I did according to the rep on the phone) and secondly, it is a precondition? Since when is low sugar and diarrhea a pre-condition? my pup stopped eating. I didn't know there was such a thing as precondition. Then the final thing: No coverage in the 1st 30 days of activation of certificate for free trial? Isn't that the point of free trial to get coverage and see if we liked it. I had registered to enrol further after my emergency visit and now I am going to remove all my pets from this insurance company. I have been led to believe that insurance is insurance, whether trial or not. I don't like to be falsely mislead.