When your beloved pet gets rushed into animal hospital the last thing that should be on your mind is insurance...... if you have Healthy Paws insurance then you will be very lucky in that respect. Once the dust has settled and your pet is home again, you simply take a picture of the bill with your cell phone and submit it online. A day or so later you get an email explaining they are working on your claim, then another few days after that they give you a detailed breakdown of what your reimbursement will be.
Then you're done, right? Wrong..... then they email you and ask how your pet is. And this is not a mass marketing email..... thus is a very personal "one pet person to another" email from a real person.