I received 30 days free coverage by 24 Pet Watch with adoption of my new pet from Humane Society. Illness occurred first week of ownership (he's healthy now, thank goodness), and insurance policy by 24 Pet Watch covered nearly every dollar minus the deductible. Customer service was superior - professional, friendly, efficient - in the process of submitting my claim, and I'm now investigating purchasing coverage. Payment was received quickly. Based on my experience with 24 Pet Watch, I'm extremely impressed.