I switched insurance to Embrace after reading many customer reviews and product comparison articles online. I was happy with my initial insurance, but I wanted something that made me feel at ease when my dog is older (she will be 4 in the new year). The claims process is extremely easy, but what I really love is the follow up. I always receive an email providing the explanation of the claim. I really love that every customer representative I have emailed or spoken to are animal lovers. I like knowing that the people who I have to deal with when I file a claim, understand what I am going through as a customer and pet owner. My beloved dog just had her nail ripped off from a crazy doggie daycare session that took almost 1 month to health. Not only did the claims department process it quickly, but the follow up was great as usual. We rarely have health issues with Maxah, but when we do (and even if it's during the annual check ups), it is comforting to know we are in good hands from a financial/insurance perspective.