I purchased Embrace last March for my English Bulldog puppy. We have never purchased pet insurance before, and researched many companies thoroughly online before deciding on Embrace. Their fair pricing, reimbursement based on cost rather than someone else's opinion of what is "reasonable and customary," and coverage of genetic conditions convinced us that Embrace would be the best choice. And after a rough first year for my Lola due to a bum knee and a fondness for eating bees she is allergic to, Embrace's prompt response to our claims has reinforced our decision. We will always choose Embrace and recommend to all!