I've had plenty of experience with other companies and also Embrace. By far, Embrace is far superior. When my little mix Cindy got sick suddenly, I took here to the vet ER here and they had to keep her for 3 days! Probably something she ate at the beach, but she needed IV because of vomiting and she actually nearly died. I was able to put my mind at ease and let her have the best treatment without a second thought about cost. So many times, I have friends that comment on the cost of vet treatments while their precious ones are sick or injured. I am so glad I can give her my entire attention and let Embrace worry about the cost. Cindy is fine now and she tries to stay out of mischief but, after all she is a lively little girl so we really thank God for Embrace. They will be a part of our lives for a very long time. I also hope people check out the preventative care deal. Pay ahead and get a discount for that too! How great is that. We love you Embrace!!