I've never had pet insurance before, however, I find it hard to believe there are many other companies like Embrace. The people I've dealt with have been friendly and helpful and compassionate. I've received correspondence back from an Embrace staff member in which she would say something like she hopes Bella (my lab mix 1 1/2 year old) is feeling better or sorry she got into mischief. I can tell Embrace really cares about their customers, both human and pet, and that means so much. I would highly recommend this insurance to anyone.