The rumors about Trupanion going public have been confirmed in SEC filings.  The company will be listed on the NYSE under the ticker TRUP and plans to raise up to $75 million.

Interesting details from the filings:

1.  $83.8 million in revenue in 2013.

2. 181,634 pets enrolled on March 31, 2014.

3.  They are growing very quickly (over 50% annually), but have posted a loss in each of the last three years.

4.  Lifetime value of an insured pet is $610 and average acquisition cost of a pet customer is $111